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3 weeks left to apply for YACademy’s high level training course

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October 12th is the deadline to register to YACADEMY 's high level training course in Architecture for Exhibition: don’t miss the chance to apply for 110 hours of lessons, a 60-hour workshop and internships/lectures held by internationally renowned architectural firms like ZAHA HADID ARCHITECTS (London) DAVID CHIPPERFIELD ARCHITECTS (London) JEAN NOUVEL DESIGN (Paris) CARLO RATTI ASSOCIATI (Turin) STUDIO FABIO NOVEMBRE (Milan) STUDIO URQUIOLA (Milan) ALL DESIGN (London) ITALO ROTA (Milan) FERRARI SPA (Maranello)

The students will focus on preservation practices, lighting techniques and perception psychology to deepen their knowledge on technical practices to adopt in an exhibition design. The workshop deals with a real design case agreed with Ferrari World Abu Dhabi and offers a great opportunity to analyze and realize the outcome design. Hence, dealing with the viability, perceptual, and compositional problems connected to the exhibition space, the students will learn how to design useful architecture that enhances and highlights the different contents of the exhibition, whilst responding to the cultural industry’s needs and to the needs of the companies that, every day more, want to tell a story about their production history and tradition. Moreover, thanks to their internships in well-renowned professional firms, the students will gain an efficient link to the labor market.
Nowadays, thanks to the collaboration with the University of Bologna, YAC’s expertise can serve young designers better, providing them with the creation of high-level educational programs aimed at polishing the skills of the students and offering them a valuable connection to the labour market. 
The courses will take place at YACademy’s headquarters: a historical building located in the heart of Bologna historical city center, close to the Two Towers and next to Piazza Santo Stefano, undoubtedly one of the most picturesque corners of the city. 

110 HOURS OF LESSONS

HISTORY OF MUSEOGRAPHY | 10 hours 
The history of spaces for culture  
Matteo Cassani Simonetti, professor University of Bologna

CONTEMPORARY ART | 12 hours 
Reading and understanding the languages of art  
Fabriano Fabbri, professor University of Bologna

EXHIBITION MARKETING AND COMMUNICATION | 6 hours 
A comparison between cultural and commercial aspects 
Gino Fienga, co-founder con-fine Art

PERMANENT EXHIBITION DESIGN | 8 hours 
The exhibition and the challenge of ages 
Antonio Ravalli, founder Antonio Ravalli Architetti

TEMPORARY EXHIBITION DESIGN | 8 hours 
The exhibition of ephemeral things Antonio 
Addari, CEO Arteria srl

LIGHT DESIGN | 14 hours 
Light as the guide of the exhibition itinerary  
Virginia Della Casa, lighting designer PSLab

PRECIOUS | 8 hours 
Preservation and exhibition techniques of ancient artifacts 
Manuela Panarelli, coordinator Safe Tech Arteria srl

IMMERSIVE STORYTELLING FOR EXHIBITION | 12 hours 
Fundamentals and solutions for digital storytelling 
Andrea Gion, Chief Academic & Training Officer Senso Immersive Experience

EXHIBITING IN THE PUBLIC SPACE | 8 hours 
The city as the exhibit stage 
Simone Gheduzzi, co-founder Diverserighestudio

CURATION AND VISUAL COMMUNICATION | 10 hours 
Architects as makers of a cultural itinerary  
Vittorio Linfante, professor Polythecnic of Milan

CASE HISTORY | 14 hours 
Successful examples of exhibition design  
Sandro Pittini, professor University of Bologna

SPECIAL LECTURES

ARCHITECTURE EXHIBITION / Pippo Ciorra, SAAD
THE PUBLIC: A NEW CONCEPT OF CULTURE / Marcos Rosello, aLL DESIGN 
FERRARI MUSEUMS / Michele Pignatti Morano di Custoza, Ferrari spa 
INNOVATION EXHIBITED / Carlo Ratti, Carlo Ratti Associati 
NEUES MUSEUM / Rik Nys, David Chipperfield Architects 
THE MAXXI / Paolo Matteuzzi, Zaha Hadid Architects 
MILAN MUSEUM / Fabio Novembre, Studio Fabio Novembre 
FERRARI: UNDER THE SKIN / Patricia Urquiola, Studio Urquiola 

60-HOUR WORKSHOP
FERRARI WORLD ABU DHABI EXHIBITION 
Exhibition design in cooperation with Ferrari World Abu Dhabi  
Livia Tani, Ateliers Jean Nouvel 
Nicola Montezemolo, Ferrari World Abu Dhabi

INTERNSHIPS   
At the end of the lessons, the students are guaranteed an internship in one of the professional firms relevant to the course topic: ZAHA HADID ARCHITECTS (London) DAVID CHIPPERFIELD ARCHITECTS (London) JEAN NOUVEL DESIGN (Paris) CARLO RATTI ASSOCIATI (Turin) STUDIO FABIO NOVEMBRE (Milan) STUDIO URQUIOLA (Milan) ALL DESIGN (London)  ITALO ROTA (Milan) FERRARI SPA (Maranello) 

Reference: https://www.yacademy.it/